GoPass: DART's Four-Agency Ticketing App & the Card That Came Seven Years Later

DART is a regional authority serving Dallas and 12 other member cities, and Dallas is its largest member. It launched the GoPass mobile ticketing app on 16 September 2013, built by the Danish firm Unwire and shared from the start with the Fort Worth and Denton County agencies; DART's own FAQ now lists four operators on it, including Tulsa's MTTA in another state. The physical GoPass Tap card only followed seven years later, reaching the Dallas Streetcar on 27 July 2020 on Vix Technology's account-based Vix Pulse back office, with open-loop bank cards and digital wallets added across buses, rail and streetcar on 23 September 2021. Registered cards and registered bank cards are fare-capped — DART stated in June 2023 that a rider would never pay more than $6.00 in a calendar day or $96.00 in a calendar month. The cap is gated behind registration, so a card bought with cash at a 7-Eleven or ACE Cash Express counter earns nothing until its owner creates an online account. And the system now runs on a shrinking network: on 11 September 2025 DART's board cut seven bus routes, stretched fixed-route headways from 15 to 20 minutes and raised the standard single ride from $3 to $4, after an audit found Plano had paid in $109.6m in 2023 against $44.6m of service received.