Permanent project revision

Whim — Mobility-as-a-Service App

Revision 2026-08-26-p1-quality-uplift · effective 2026-08-26

Superseded. A later revision exists: 2026-08-27-correction-run →

unreviewed

Created the first structured Evidence Passport with 11 claims and 5 source dossiers.

sha256:8ef9a6aad81d1db76822da56f8fa1b404a34bec7a024101f6a2b694cff9a0edc

All revisions → Current entity page →

Change set

add /evidencePassport — Added claim-level evidence mapping and source dossiers.
add /revisionHistory — Established a permanent, hash-addressed baseline revision.

11: of 11 claims mapped
5: source dossiers
1: publication dates recorded
0: archives linked
0: exact locators
0: content captures hashed

Claims, one by one

The text below is copied verbatim from the published record. Each claim names the source dossiers that carry it; caveats stay attached to the claim they qualify.

Claim 1 clm-3ac6ce231ea1a879 quantitative

Whim, launched by MaaS Global in Helsinki in 2016/17, let subscribers pay one monthly fee covering public transit, taxis, bike-share and car rental

Published field: snippet · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Ramboll: 'Maas Global soft-launched its MaaS application "Whim" in Helsinki, Finland in late 2016, followed by a full commercial launch in November 2017' and 'the user is able to combine, plan, and pay for public transport, taxi, car rental, car sharing and city bike trips.'
Caveat: No claim-specific caveat recorded

Sources carrying this claim

Ramboll, Whimpact (white paper commissioned by MaaS Global)

Claim 2 clm-644adc1098ef2c01 quantitative

MaaS Global discontinued Whim and filed for bankruptcy in March 2024

Published field: snippet · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: CCAM-TAC's report of 21 March 2024 covers MaaS Global declaring bankruptcy and the end of the Whim app.
Caveat: No claim-specific caveat recorded

Sources carrying this claim

CCAM-TAC (independent)

Claim 3 clm-40cf24407e352b6f descriptive

acquirer umob has not relaunched the service in Helsinki

Published field: snippet · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: The acquirer's own announcement describes buying MaaS Global out of bankruptcy and folding the capability into its own app; the later funding coverage describes umob's own platform, with no Helsinki relaunch of Whim.
Caveat: An absence rather than a statement: no source read for this entry reports a Helsinki relaunch, and none reports that there will not be one.

Claim 4 clm-9c8cc6cc63e5af3c quantitative

A white paper Ramboll produced at MaaS Global's invitation, on the operator's own 2018 data

Published field: impact · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Ramboll states it plainly: 'MaaS Global has invited Ramboll to study the 2018 Whim Data Set and share our findings in this white paper.'
Caveat: The atlas previously described this as an independent evaluation. It is not: the operator commissioned it and supplied the data.

Sources carrying this claim

Ramboll, Whimpact (white paper commissioned by MaaS Global)

Claim 5 clm-0d3e82c3c9935ad5 quantitative

a service with over 70,000 registered users

Published field: impact · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Ramboll: 'In late 2018, the service had over 70 000 registered users.'
Caveat: No claim-specific caveat recorded

Sources carrying this claim

Ramboll, Whimpact (white paper commissioned by MaaS Global)

Claim 6 clm-15625d161bba714e quantitative

Whim users making 73% of trips by public transport against about 48% for Helsinki residents of similar demographics

Published field: impact · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Verbatim: 'Approximately 48% of all trips by Helsinki residents with similar demographics are made by public transportation. Whim users ride public transportation significantly more, at 73% of all trips.'
Caveat: No claim-specific caveat recorded

Sources carrying this claim

Ramboll, Whimpact (white paper commissioned by MaaS Global)

Claim 7 clm-47b202b66ff0906e descriptive

combining a taxi with a public transport trip three times as often as the typical resident

Published field: impact · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Verbatim: 'Typically in Helsinki, 3% of all taxi trips are made in combination with public transportation trips. With Whim, 9% of all taxi trips are made either 20 minutes before or within 30 minutes after a public transportation trip', summarised by Ramboll as 'Whim users combine taxis 3x more often with public transport compared to the typical Helsinki resident'.
Caveat: The atlas previously carried a 42% bike-share combination figure for this study. It appears nowhere in the report and has been removed.

Sources carrying this claim

Ramboll, Whimpact (white paper commissioned by MaaS Global)

Claim 8 clm-4f7a4322bfc9f657 descriptive

Ramboll states the limits itself: first-year data, high user growth, a sample skewed to early adopters

Published field: impact · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Verbatim: 'there are however a host of limitations to the available data set which restricts the framework of our analysis. Foremost among these is that the data reflect the first year of operations of the MaaS service. This means that the data are characterized by both a high growth-rate in users and being highly skewed towards early adopters.'
Caveat: No claim-specific caveat recorded

Sources carrying this claim

Ramboll, Whimpact (white paper commissioned by MaaS Global)

Claim 9 clm-4f62b9da4efe6cf8 quantitative

By 2022 MaaS Global was losing 9.3 million euros against 3.8 million of turnover, and its headcount had fallen from a peak of 120 to 38

Published field: lesson · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Verbatim: 'In 2022 these were reported to be EUR9.3m against a turnover of EUR3.8m. At the time the company employed 38 individuals, though this was much reduced from its workforce peak of 120 at the start of 2020.'
Caveat: No claim-specific caveat recorded

Sources carrying this claim

CCAM-TAC (independent)

Claim 10 clm-0d2dac910166ef79 quantitative

about 10,000 people were using Whim monthly in Helsinki when it folded

Published field: lesson · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Verbatim: 'despite amassing approximately 10,000 active monthly users in Helsinki, MaaS Global has struggled with financial losses for some time.'
Caveat: No claim-specific caveat recorded

Sources carrying this claim

CCAM-TAC (independent)

Claim 11 clm-3797deb14ce33ddc descriptive

whose authors say the questions people actually ask about MaaS are not answerable from it

Published field: lesson · verbatim
Mapping: mapped · no interpretation or interpolation added by this passport
What the mapping says: Ramboll lists the standing concerns - 'Will MaaS lead to a car-dependent city? Does MaaS steal ridership from public transport? Is MaaS only attractive to a niche group of urbanites?' - and adds 'none of which are identifiable in the first year of real-world MaaS user data.'
Caveat: No claim-specific caveat recorded

Sources carrying this claim

Ramboll, Whimpact (white paper commissioned by MaaS Global)

Source dossiers and revision state

This layer records what is known about each source, what is still missing, and the exact snapshot this page is rendering. A missing date, archive or hash stays visible as missing.

unreviewed Revision 2026-08-26-p1-quality-uplift effective 2026-08-26 · created 2026-08-26

Awaiting operator and domain-expert review; publication of this revision implies neither.

sha256:8ef9a6aad81d1db76822da56f8fa1b404a34bec7a024101f6a2b694cff9a0edc

Revision history → Permanent version link → Machine-readable record → Evidence Constitution →

11: of 11 claims mapped
5: source dossiers
1: publication dates recorded
0: archives linked
0: exact locators
0: content captures hashed

Governance facts carried by the record

Operator: MaaS Global
Actor types: private
Funding model: private
Funding description: Not recorded
Cost: Not recorded
Ownership: Not recorded
Decision rights: Not recorded
Exit conditions: Not recorded

5 source dossiers

Ramboll, Whimpact (white paper commissioned by MaaS Global) kollektivtrafikk.no · 7 linked claims

Open original source ↗

Stable source ID: src-23f77d0673104829
Publisher: Name not classified · kollektivtrafikk.no
Type / language: pdf · language not classified
Published: Not recorded
Updated: Not recorded
Source last checked: No source-level check date
Record last verified: 2026-08-26
Dossier created: 2026-08-26
Retrieved copy: No local capture recorded
Archive: No archived copy linked
Content hash: No captured content hash
Locator: Open the recorded source note
The study behind every travel-behaviour figure quoted for Whim. Ramboll states in it that MaaS Global invited the work and supplied the data, and sets out the limitations of a first-year data set.
Descriptive only — not page/paragraph exact
Claims linked: clm-3ac6ce231ea1a879
clm-9c8cc6cc63e5af3c
clm-0d3e82c3c9935ad5
clm-15625d161bba714e
clm-47b202b66ff0906e
clm-4f7a4322bfc9f657
clm-3797deb14ce33ddc

CCAM-TAC (independent) ccam-tac.org · 3 linked claims

Open original source ↗

Stable source ID: src-c728425ed6b1c40e
Publisher: Name not classified · ccam-tac.org
Type / language: web-page · language not classified
Published: 2024-03-21
Updated: Not recorded
Source last checked: No source-level check date
Record last verified: 2026-08-26
Dossier created: 2026-08-26
Retrieved copy: No local capture recorded
Archive: No archived copy linked
Content hash: No captured content hash
Locator: Open the recorded source note
The company's finances at the end: losses against turnover, headcount, and monthly active users in Helsinki.
Descriptive only — not page/paragraph exact
Claims linked: clm-644adc1098ef2c01
clm-4f62b9da4efe6cf8
clm-0d2dac910166ef79

Sifted (independent press) sifted.eu · background

Open original source ↗

Stable source ID: src-fa2004986aa5f2cb
Publisher: Name not classified · sifted.eu
Type / language: web-page · language not classified
Published: Not recorded
Updated: Not recorded
Source last checked: No source-level check date
Record last verified: 2026-08-26
Dossier created: 2026-08-26
Retrieved copy: No local capture recorded
Archive: No archived copy linked
Content hash: No captured content hash
Locator: Open the recorded source note
Trade coverage of the bankruptcy. The publisher blocks automated reading, so no date is recorded here.
Descriptive only — not page/paragraph exact
Claims linked: Background source; no baseline claim points here

umob (acquirer, operator) umob.app · 1 linked claim

Open original source ↗

Stable source ID: src-25cdc97682aa502e
Publisher: Name not classified · umob.app
Type / language: web-page · language not classified
Published: Not recorded
Updated: Not recorded
Source last checked: No source-level check date
Record last verified: 2026-08-26
Dossier created: 2026-08-26
Retrieved copy: No local capture recorded
Archive: No archived copy linked
Content hash: No captured content hash
Locator: Open the recorded source note
The acquirer's own announcement of the purchase out of bankruptcy. No publication date is stated on the page.
Descriptive only — not page/paragraph exact
Claims linked: clm-40cf24407e352b6f

EU-Startups (independent press) eu-startups.com · 1 linked claim

Open original source ↗

Stable source ID: src-d9c3928f41995c56
Publisher: Name not classified · eu-startups.com
Type / language: web-page · language not classified
Published: Not recorded
Updated: Not recorded
Source last checked: No source-level check date
Record last verified: 2026-08-26
Dossier created: 2026-08-26
Retrieved copy: No local capture recorded
Archive: No archived copy linked
Content hash: No captured content hash
Locator: Open the recorded source note
What the acquirer went on to do, for the question of whether Whim came back in Helsinki.
Descriptive only — not page/paragraph exact
Claims linked: clm-40cf24407e352b6f

Known limits of this passport

Publisher names and source languages have not yet been classified; domains are recorded without guessing.
Existing source notes are descriptive locators, not page- or paragraph-exact citations.
A missing archive, publication date or content hash is shown as null rather than inferred.
The project-level evidence grade ranks the strongest source in the entry; it is not a truth score for every claim.